Stocking is the New Planking

Posted by on Sep 3, 2011 in Crowdsourcing, Featured, Viral | 0 comments

Step 1: Find a stock photo on

Step 2: Make your own version of that photo and post it to

Follow that simple two-step process and you’ve joined the latest participatory photo meme: Stocking.

Here’s an example that I thought was particularly funny from the site.

Meme-tracking is one of my favorite past times. I love seeing what the collective global consciousness can produce, and am always amazed when people willingly spend their precious time to submit user-generated content in the spirit of crowdsourced entertainment. Think of the effort marketers put in to trying to get people to do things like upload a photo of themselves with a product, or submit a comment. And then think about how all it takes for the guy above to upload his photo is a simple concept and social proof that other people are doing it.

Some co-workers and I were rattling off all the crazy photo memes that have come and gone recently: planking, owling, horse maning, leisure dives…¬†and thankfully there’s a good post here with pictures and descriptions of all these photo memes and more.


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