I read an amazing book that dissects word of mouth down to incredibly simple formulas for anyone to use to build a brand or spread an idea – The Micro-Script Rules by Bill Schley.
As is usually the case with business books, I find it helps to have a quick reference guide for easy random access memory. Since one didn’t exist for The Micro-Script Rules, I created it. Click the sheet below to download a pdf of The Micro-Script Rules Cheat Sheet.
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