Posts made in July, 2011

The Already Obsolete HTC Status

Posted by on Jul 20, 2011 in Advertising, Brands, Design, Innovation | 1 comment

Obsolete HTC Status

 

Watching the new ads for AT&Ts exclusive HTC Status which features a Facebook button in the body of the phone (!%$?) has me thinking about a few things…

  • I’m really lighting up to Google+ – although I won’t go out on a limb and say “no more Facebook or Twitter for me” just yet.
  • Should a phone, or any device other than a computer keyboard or musical instrument, have manual keys any more? It seems like a touchscreen that can always be evolving with the OS rather than a hard-wired button system is much more scalable.
  • Let’s say speed of a total rise and fall of new innovative communications mediums like Facebook and Google+ continues to increase, how fast will someone need to get out a new piece of hardware like a smartphone to capitalize on that medium?

I’m sure Facebook will be around long enough for the full lifecycle of this phone to come and go before Google+ can make any sizeable impact on FB usage (assuming G+ even gets past the innovator/early adopter phase in their own life cycle). But seriously, who is the audience for this phone?!?

Watch the video, let me know if you have any ideas…

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